M.I.L.K. Digital ID Event @ Shrewsbury Fall Festival

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Contact: John Odenwald at 314.518.1368

FARMERS INSURANCE - ODENWALD INSURANCE AGENCY to sponsor m.i.l.k. ® DIGITAL ID EVENT at the City of Shrewsbury Fall Festival. Children to be photographed for Personal Safety Records.

Shrewsbury, MO --- September 10, 2012 --- Farmers Insurance Odenwald Insurance Agency is hosting the m.i.l.k. ® Digital ID Event on Saturday, September 22nd as part of a national effort to provide parents with personal digital IDs of their children in the event their child becomes lost or missing.

At Wehner Park, Shrewsbury, Mo from 12:30pm - 6:30pm, parents can obtain free, standardized, high-quality digital images of their children, fingerprint kit along with a free copy of the Home Organizer® software program ($49.95 retail value) to store their digital photo.

The Home Organizer®, developed by Imagery Concepts, LLC, is a virtual filing cabinet for family records and documents. The m.i.l.k. ® (Managing Information on Lost Kids) Digital ID gives parents a convenient location for storing a photo and identification information on their children. The program was designed to raise awareness of child safety and provide parents with an effective tool to aid law enforcement in the search for a missing child. The m.i.l.k. ® Digital ID has been called the first step in the Amber Alert.

"According to the U.S. Department of Justice, over 2,000 children are reported missing in our country each day. We believe that increasing awareness about missing children has never more critical, and we're pleased we can play a role in helping parents safeguard their children," said John Odenwald of Farmers Insurance.

One in seven missing children is found because of photograph distributed by the National Center for Missing and Exploited Children (NCMEC), making a standardized, current photograph the single most important tool in finding missing children.


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